KOREASCHOLAR

GENERIC MEDICINE BELIEFS AMONG GENERATION Y SOUTH AFRICANS

Helen Inseng Duh, Chuma Diniso

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.101-107

EXPLORING THE RELATIONSHIP BETWEEN MOTIVES AND PSYCHOLOGICAL CONTINUUM MODEL OF THE DISTANT FANS

Haozhou Pu, Jeffrey James, Hanhan Xue

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.99-100

PRIVATE HEALTH DATA DISCLOSURE – A REPEATED SCENARIO DESIGN TO INVESTIGATE THE WILLINGNESS TO PROVIDE DATA ACCESS TO INSURANCE COMPANIES

Antje Niemann, Verena Rapp

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.97-98

DETERMINANTS OF BRAIN DRAIN IN CHINESE FAMILY BUSINESS: A FUZZY-SET QUALITATIVE COMPARATIVE ANALYSIS

Huifen (Helen) Cai, Graça Miranda Silva

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.96

A SUPERFICIAL FRIENDSHIP THEORY PERSPECTIVE ON INTERNATIONAL MARKET ENTRY MODE INSTABILITY AND STABILITY

Lu-Yun (Vivian) Cheng, Graça Miranda Silva

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.95

THE EFFECT OF CORRUPTION ON CHINESE FIRMS: A COMBINATION OF ECONOMETRIC ANALYSIS AND FUZZY-SET QUALITATIVE COMPARATIVE ANALYSIS

Qunyong Wang, Na Wu, Helen (Huifen) Cai

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.94

CONFIGURING PRINCIPAL OPPORTUNISM IN INTERNATIONAL JOINT VENTURE (IJV) PARENTS-IJV RELATIONSHIP: A COMBINATION OF SYMMETRICAL AND ASYMMETRICAL ANALYSIS TO ADVANCE AGENCY THEORY AND RESOURCE DEPENDENCE THEORY TRACK: PRODUCT INNOVATION AND DIFFUSION IN EMERGING MARKETS

Lu-Yun (Vivian) Cheng, Huifen (Helen) Cai, Zhongqi Jin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.93

APPLYING A FUZZY SET QUALITATIVE COMPARATIVE ANALYSIS FOR CONFLICT RESOLUTION DURING NEW SERVICE DEVELOPMENT

Kalliopi Chatzipanagiotou, Spiros Gounaris, Achilleas Boukis, Helen Perks

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.92

REDESIGNING MARKETING RESOURCES FOR PRODUCT INNOVATIONS -– THE EVIDENCE FROM POLISH COMPANIES

Maciej Mitrega

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.87-91

THE IMPACT OF COGNITIVE PROCESSING ON RADICAL AND INCREMENTAL NEWPRODUCT DEVELOPMENT PERFORMANCE

Tetsuo Horiguchi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.81-86

WHY CONSUMER RESIST TO SMART PRODUCTS?

Inès Chouk, Zied Mani

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.80

THE IMPACT OF GENERATION Y MONEY ATTITUDES ON COMPULSIVE BUYING: CONTINGENCY EFFECTS OF CHILDHOOD FAMILY RESOURCES AND GENDER

Duh Helen Inseng, Thorsten Teichert

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.69-79

CONSUMER INNOVATIVENSS AMONG YOUNG-ADULT CONSUMERS: COMPARING EAST ASIA AND CENTRAL AND EASTERN EUROPE

Zhonghui Ding, Davor Vuchkovski, Vesna Žabkar, Morikazu Hirose, Vatroslav Škare, Đurđana Ozretić Došen, Matevž Rašković

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.68

AUTHENTIC VERSUS ASPIRATIONAL BRANDING: AN INDIVIDUAL AND COUNTRY LEVEL STUDY OF THE ACTUAL AND IDEAL SELF-CONGRUITY EFFECT

Hector Gonzalez-Jimenez, Fernando Fastoso, Kyoko Fukukawa

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.67

ANALYZING THE CROSS CULTURAL IMPACT OF THE “WORLD OF BARBIE” ON YOUNG INDIAN GIRLS IN SHAPING THEIR MINDSET TO BELONG TO A TRANSNATIONAL IMAGINED COMMUNITY

Isaac Jacob, Monica Khanna, Krupa Rai

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.65-66

CO-CREATING STAKEHOLDER AND BRAND IDENTITIES: A CROSS-CULTURAL CONSUMER PERSPECTIVE

Benjamin Voyer, Minas Kastanakis, Ann Kristin Rhode

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.64

THE INFLUENCE OF STORE LOCATION PRESTIGE ON THE PERCEIVED STATUS OF LUXURY AND NON-LUXURY BRANDS

Ken Kumagai, Shin’ya Nagasawa

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.63

GENDER HETEROGENEITY IN THE EVALUATIONS OF STORE ENVIRONMENTAL CUES, STORE LOVE AND LOYALTY

Jasmine A.L. Yeap, T. Ramayah

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.61-62

THE EFFECT OF CONSTRUAL LEVEL ON CHOICES IN ONLINE SHOPPING: THE DIFFERENTIAL EFFECT ON THE IMPORTANCE OF THE PRODUCT AND THE STORE

Jin Won Lee, Ji Yoon Kim, Sang Yong Kim, Hee Chan Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.60

WHY DO CONSUMERS BUY PREMIUM PRIVATE LABELS? – SOME QUALITATIVE INSIGHTS

Olivier Reimann, Udo Wagner

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.58-59