KOREASCHOLAR

THE EFFECTS OF ENTREPRENEURIAL VALUE ORIENTATION ON RELATIONSHIP PERFORMANCE THROUGH VALUE CO-CREATION IN B2B INDUSTRY

Kyong Ryul Koo, Kyung Hoon Kim, Nam Hee Jin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.52-56

INTERNAL MARKET ORIENTATION LEVERAGING FIRM PERFORMANCE VIA THE INTERNAL SUCCESS

Qionglei Yu, Bradley R. Barnes

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.50-51

WHEN CUSTOMERS ARE WILLING, BUT UNABLE TO PAY: HOW CUSTOMER BUDGET KNOWLEDGE IMPACTS VALUE-BASED MARKETING STRATEGIES FOR INDUSTRIAL OFFERINGS

Matthias Koch

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.49

THE INTERPLAY OF INSTITUTIONAL ENVIRONMENTS AND FIRM CAPABILITIES ON VALUE-CREATING SYNERGY BY EMERGING MARKET FIRMS

Jie Wu, Zefu Wu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.45

A FORMALIZED FRAMEWORK OF CONSUMER’S MENTAL PICTURES OF COUNTRY-OF-ORIGIN

Alexander Josiassen, Florian Kock, Stefanie Meß

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.44-48

ANXIETY ABOUT FOOD CONTAMINATION: PSYCHOLOGICAL AND fMRI EVALUATION

Saeran Doh, Yul-Wan Sung

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.35-43

THE INFLUENCE OF PRODUCT-COUNTRY IMAGE ON THE PERCEIVED QUALITY: AN EMPIRICAL STUDY FROM VIETNAMESE CONSUMERS

Hoa Hong Pham, Ngoc Thai Pham, Duy Vu Nguyen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.22-34

THE ROLE OF GLOBAL SOCIAL BONDING AND CONSUMER ETHNOCENTRISM ON CONSUMER APPRECIATION FOR PRODUCT DIVERSITY

Zening Song, Ahmad Daryanto, Felix Martin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.15-21

CONSUMER RESPONSE TO DISCLAIMERS IN DIGITALLY RETOUCHED ADVERTISEMENTS

Nadine A, Manfred Schwaiger, Charles R. Taylor, John P. Costello

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.9-14

ASYMMETRIC INFORMATION OF COLLABORATIVE CONSUMPTION PLATFORMS

Joonheui Bae, Dong-Mo Koo, Kyung Hoon Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.7-8

THE RESEARCH OF THE INFLUENCE OF ENVIRONMENTAL VALUES ON THE GREEN CONSUMER BEHAVIOR

Qiaolian Cheng, Kexin Liu,, Ruijin Zhang, Guofeng Li, Jingjing Wang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.6

A FORMATIVE MEASURE OF VERY YOUNG CHILDREN’S PERSUASION KNOWLEDGE

Shasha Wang, Dick Mizerski, Fang Liu, Doina Olaru, Victoria Mallinckrodt

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1-5

EFFECTS OF NEED FOR ACHIEVEMENT ON JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT: EXPLORING THE MODERATING INFLUENCE OF ROLE CLARITY

Dheeraj Sharma

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2209-2211

HOW SHOULD SERVICE RETAILERS DEVELOP STORE NETWOKS? -CASE STUDY FOR JAPANESE SCHOOL AND EDUCATION SERVICE-

Taku Kato

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2203-2208

THE NEW SOCIALLY RESPONSIBLE CONVERSATION BETWEEN COMPANIES AND CITIZENS AT WORK

Davide Pellegrini

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2198-2202

EXPANDING CONSUMPTION AND PROMOTING THE DEVELOPMENT OF CHINESE MARKET – WELCOME SPEECH BY VICE PRESIDENT OF CHINA MARKETING ASSOCIATION

Longlong Ma

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2197

GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS

Machiel J. Reinders, Jos Bartels

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2196

THE IMPACT OF SOCIAL NETWORK CHARACTERISTICS ON EMPLOYEE-BASED BRAND EQUITY

Wisker Zazli, Poulis Athanasios, Panigyrakis George, Panopoulos Anastasios

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2175-2195

HOW DO MULTINATIONAL CORPORATIONS TRANSMIT SERVICE BRANDS TO THE LOCAL EMPLOYEES OF THE HOST COUNTRY? AN INTERNAL MARKETING MECHANISM APPROACH

Chan Hsiao, Yi-Hsuan Lee, Yuh-Ting Chih

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.2174

EXPLORING SOCCER FANS’ SCHEMATA REGARDING GLOBAL VS LOCAL HUMAN BRANDS

Anna Zarkada, Eugenia Tzoumaka

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2160-2173