In this research, the flow and forced convective heat transfer analysis of HEV battery pack were investigated numerically regarding the different shapes of the inlet, outlet, and battery case. The velocity ,pressure, and temperature distribution of the fluid at the inlet part of the battery module were numerically calculated for the optimum design of the battery pack for three different inlet shapes of the battery module. In addition, the local battery temperature for height and width and convective heat transfer coefficient of the air inside the battery pack were numerically obtained. Ultimately, the circle shape of the inlet and outlet were determined for the energy-effective shape of the battery pack.