KOREASCHOLAR

인터넷 검색엔진의 고객만족도 평가 The Evaluation of Customer Satisfaction for Internet Search Engine

최성운, 이락구
  • 언어KOR
  • URLhttp://db.koreascholar.com/Article/Detail/244953
대한안전경영과학회지
제3권 제1호 (2001.03)
pp.67-79
대한안전경영과학회 (Korea Safety Management & Science)
초록

This study is based on Parasuraman, Zeithaml 8l Berry[19]`s SERVQUAL measure that develop for estimation of service quality, so this study proposes the present condition of customer service and improvement method on internet search engine. This study also develops a questionnaire for analyzing customer satisfaction considering the present condition of internet service. We're going to analyze the customer service quality that classified by search engines, service quality with university students who use usually internet.

키워드
저자
  • 최성운
  • 이락구