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SCM환경에 적합한 철강산언의 CRM 시스템 모델링 Modeling CRM System for Iron and Steel Industries in SCM Environment

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  • URLhttp://db.koreascholar.com/Article/Detail/245146
대한안전경영과학회지
제6권 제1호 (2004.03)
pp.71-79
대한안전경영과학회 (Korea Safety Management & Science)
초록

According to the changing environment of management, the concept of the one-to-one marketing is appeared in the environment of management by high Quality that customers needs. In this paradigm, CRM(Customer Relationship Management) offering integrated multiple view points is able to be executed by the advance of Information Technology (IT). In this study, the environment and the management status of the steel company that CRM implemented is analyzed. This study presents the system architecture which applies OLAP(on-line analytical processing), web technologies, and logistics service. Then this research presents a variety of effects and development direction in the future.

키워드
Modeling CRM System
저자
  • 김용주
  • 박상민
  • 남호기