자본투자를 고려한 전문대학의 고객만족전략 Customer Satisfaction Strategy of the College Considering Capital Budgeting
우태희
- 언어KOR
- URLhttp://db.koreascholar.com/Article/Detail/245506
대한안전경영과학회지
제9권 제6호
(2007.12)
pp.113-122
pp.113-122
대한안전경영과학회
(Korea Safety Management & Science)
초록
Quality function deployment(QFD) is becoming a widely used customer oriented approach. The aim of this paper is to present an analytic method of quality function deployment that is to maximize customer satisfaction, using a customer satisfaction survey conducted in the college in Korea. Combining weights and satisfaction indices, "performance/important" diagrams are to develop and this grid can be used in order to identify priorities for decision making. Also, this paper shows a 0-1 integer programming model for maximizing customer satisfaction subject to a budget constraint in QFD planning process with case study.
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