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SN비를 활용한 다기준 제품 포지셔닝 분석에 관한 연구 A Study on Multi Criteria Product Positioning Analysis Using SN ratio

이공섭
  • 언어KOR
  • URLhttp://db.koreascholar.com/Article/Detail/245563
대한안전경영과학회지
제10권 제2호 (2008.06)
pp.211-216
대한안전경영과학회 (Korea Safety Management & Science)
초록

Using this model, SN ratio of taguchi method for each of subjective factors as well as values of weights are used in this comprehensive positioning method for product. A example is presented to illustrate the model and to show a rank reversal when compared to a model that eliminates the highest and lowest customers' values allocating the weights and the subjective factors.

키워드
SN비제품 선호도Positioning
저자
  • 이공섭 | Lee, Gong-Sub