KOREASCHOLAR

THE EFFECTS OF CONDITIONAL SALES PROMOTION TACTIC ON CUSTOMERS’ CONSUMPTION INTENTION AND SATISFACTION: FROM THE PERSPECTIVE OF ATTITUDE THEORY

Wen-Hsuan Lee

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/270924

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Global Marketing Conference

2014 Global Marketing Conference at Singapore (2014.07)
pp.57-61

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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Wen-Hsuan Lee(Ming Chi University of Technology)