KOREASCHOLAR

BRAND COMMUNITY AS SOCIAL CAPITAL: MODERATING EFFECT OF PARTICIPATION INTENSITY ON BRAND RELATED OUTCOMES

Masahiko Hato, Tomoko Kawakami, Keisuke Suyama

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/270943

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Global Marketing Conference

2014 Global Marketing Conference at Singapore (2014.07)
pp.128-133

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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Author

Masahiko Hato(Ph. D. Candidate, Kansai University)
Tomoko Kawakami(Professor, Kansai University)
Keisuke Suyama(Professor, Kansai University)