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CROSS-BORDER GATEKEEPER OF FOREIGN CREATIVE INDUSTRY PRODUCTS: THE CASE OF MANGA (JAPANESE COMICS) AND SUSHI IN FRENCH MARKET
Takeshi Matsui, Satoko Suzuki, Yuichi Washida
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/270948
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Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.149-152
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Author
Takeshi Matsui(Hitotsubashi University)
Satoko Suzuki(Kyoto University)
Yuichi Washida(Hitotsubashi University)