KOREASCHOLAR

DETERMINANTS FOR PURCHASING THE OTC(OVER THE COUNTER) DRUGS: DIFFERENCE BETWEEN THERAPY AND PREVENTIVE MEDICINE

Jiho Choi, Jae Wook Kim, Donghyun Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/270956
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Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.700-702
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Over the counter drugsPreventive medicineEthical drugPrevention focusTherapy medicine
Author
  • Jiho Choi(Chonnam National University)
  • Jae Wook Kim(Korea University)
  • Donghyun Lee(Chonnam National University)