MANAGERIAL RESOURCES, MARKET ORIENTATION, MARKETING CAPABILITIES, AND BUSINESS PERFORMANCE: AN EMPIRICAL ANALYSIS OF JAPANESE MANUFACTURING COMPANIES
Hidesuke Takata, Ikuo Takahashi
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/270958
Global Marketing Conference
2014 Global Marketing Conference at Singapore
(2014.07)
pp.707-712
pp.707-712
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
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