KOREASCHOLAR

CAN CONSUMERS BE GROUPED TOGETHER AS EAST ASIAN CONSUMERS OR WESTERN CONSMERS?

Shuzo Abe, Yoshiyuki Okuse, Hyun-Chul Cho, Kenneth C. Gehrt, Makoto Abe, Anping Ding
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/270977
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Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.789-796
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Author
  • Shuzo Abe(Waseda University)
  • Yoshiyuki Okuse(Senshu University)
  • Hyun-Chul Cho(Hanyang University)
  • Kenneth C. Gehrt(San-Jose State University)
  • Makoto Abe(the University of Tokyo)
  • Anping Ding(Heilongjiang University)