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DAILY DEALS CONSUMPTION: A ROLLER COASTER OF EMOTIONAL EXPERIENCES

Morakot Ditta-apichai, Ulrike Gretzel, Uraiporn Kattiyapornpong
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/271076
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Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.352-355
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Author
  • Morakot Ditta-apichai(University of Wollongong)
  • Ulrike Gretzel(University of Queensland)
  • Uraiporn Kattiyapornpong(University of Wollongong)