KOREASCHOLAR

DIGITAL TOUCH POINTS OF LEISURE TRAVELLERS FROM EMERGING MARKETS: A CASE OF BRIC COUNTRIES

Sanjay Nadkarni, Chris Dutt, Terry Kane
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/271084
Download
Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.681-695
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The tourism sector globally is reaping dividends from an upswing in outbound leisure traffic from emerging economies as their growth rates continue to outpace their developed counterparts. Simultaneously, digital leapfrogging and innovation in these markets is providing further impetus to economic growth and increasing numbers of outbound tourists from BRIC nations.

Keyword
BRICCase studyEmerging marketsEconomic growthCommunication channel
Author
  • Sanjay Nadkarni(The Emirates Academy of Hospitality Management)
  • Chris Dutt(The Emirates Academy of Hospitality Management)
  • Terry Kane(Jumeirah Group)