KOREASCHOLAR

IMAGE MANAGEMENT OF A NATION AS A BRAND: CASE OF SOUTH KOREA

Sung Tai Hong, Sang-Lin Han, Sung-Ho Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/271114
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Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.589-612
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Author
  • Sung Tai Hong(Hanyang University)
  • Sang-Lin Han(Hanyang University)
  • Sung-Ho Lee(Hanyang University)