KOREASCHOLAR

The concept of nutrition in the Asian context is culturally and socially fluid. While food marketing has become more Westernized in many parts of Asia, marketers are still grappling with effective strategies to promote and communicate nutritionally laden products and F & B services within the varied and multifaceted Asian food context. Governments in many countries are making efforts to educate local consumers with indigenous nutrition guidelines and information. This ever-changing scenario offers a number of pressing questions such as: a) What are the latest consumer research findings at the interface between nutrition and consumption? b) How literate are Asian consumers when it comes to nutrition claims and information? c) How is nutrition manifested in the marketing communication of various food products in Asian retail outlets? In this session we invite three panelists with expertise in Asian consumer behavior and health/nutrition/food marketing to provide both local and global perspectives to the issues at hand and recommend potential strategies for marketers and policy makers in Asia.

• Asian Consumer Insight(Nanyang Technological University)