KOREASCHOLAR

THE EFFECT OF PERSONAL VALUE AND SATISFACTION TO THE TOURISTS’ LOYALTY OF SAUNG ANGKLUNG UDJO AS CULTURAL HERITAGE TOURISM DESTINATION IN INDONESIA

Siddhiq Amarullah Ramadhani, Riandhita Eri Werdani, Fitri Aprilianty, Nurlia Balqish, Fitria Insi Aulani, Mustika Sufiati Purwanegara
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/271764
Download
Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.2143-2148
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Saung Angklung Udjo (SAU) is recognized as a cultural tourism destination in Indonesia. The aim of this paper is to study the consumer personal value toward SAU. This research reported that consumers perceived angklung as an unique and attractive musical instrument and felt very satisfied to performance in SAU.

Keyword
Personal valueTourists’ loyaltyIndonesiaSaung Angklung Udjomusical instrument
Author
  • Siddhiq Amarullah Ramadhani(Institut Teknologi Bandung)
  • Riandhita Eri Werdani(Institut Teknologi Bandung)
  • Fitri Aprilianty(Institut Teknologi Bandung)
  • Nurlia Balqish(Institut Teknologi Bandung)
  • Fitria Insi Aulani(Institut Teknologi Bandung)
  • Mustika Sufiati Purwanegara(Institut Teknologi Bandung)