KOREASCHOLAR

THE EFFECT OF HOBBIES AND LIFESTYLE ON CHOOSING TOURISM DESTINATIONS IN LEMBANG, WEST JAVA, INDONESIA

Emily Edmonda Putri, Mustika Sufiati Purwanegara
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/271765
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Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.2131-2142
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Lembang is tourism destination in Indonesia. This research is conducted to find the effect of hobbies and lifestyle on choosing tourism destinations as reference to make creative marketing program to attract customers and increasing frequency of revisit. Hobbies of music and saving lifestyle do affect tourists’ interest on choosing destinations.

Keyword
TourismMarketingHobbiesLifestyleInterestDestinationsIndonesia
Author
  • Emily Edmonda Putri(Institut Teknologi Bandung)
  • Mustika Sufiati Purwanegara(Institut Teknologi Bandung)