KOREASCHOLAR

THE COMPLEMENTARY EFFECT OF EXPORT MARKET ORIENTATION AND ENTREPRENEURIAL ORIENTATION ON THE INTERNATIONAL PERFORMANCE OF SMEs

Florin Sabin Foltean, Emöke–Szidonia Feder
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/271775
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Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.2070-2079
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This research explore the complementarity effect of export-market orientation and entrepreneurial orientation on export performance of SMEs from a CEE developing economy. We found that the likelihood of this effect on export profitability is higher in dynamic export market environments if high level of resources are committed to export operations.

Keyword
Export market orientationMarket orientationEntrepreneurial orientationInternational performanceSEMs
Author
  • Florin Sabin Foltean(West University of Timisoara)
  • Emöke–Szidonia Feder(West University of Timisoara)