KOREASCHOLAR

MARKET ORIENTATION IN EMERGING MARKETS: NEW PERSPECTIVES FROM INDUSTRIAL ORGANIZATION AND ECONOMIC SOCIOLOGY

Matevž Rašković, Maria M. Smirnova, Vera Rebiazina, Maja Makovec Brenčič, Zhonghui Ding, Petra Došenović Bonča
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/271776
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Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.2056-2069
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

We propose a conceptual model of MO in emerging markets by drawing on industrial organization and economic sociology, and outline factors which can better explain the determinant-strategy-performance relationships in emerging markets. We provide two country examples (Russia and China), and propose future research directions for our conceptual model.

Keyword
Market orientationEmerging marketsIndustrial organizationEconomic sociologyStructure-conduct-performance
Author
  • Matevž Rašković(University of Ljubljana)
  • Maria M. Smirnova(St. Petersburg University)
  • Vera Rebiazina(National Research University)
  • Maja Makovec Brenčič(University of Ljubljana)
  • Zhonghui Ding(University of Ljubljana)
  • Petra Došenović Bonča(University of Ljubljana)