KOREASCHOLAR

Now the frame for the Corporate Social Responsibility (CSR) in any industry is shifting to Creating Shared Value(CSV). The tremendous profits made in the fashion industry create the temptation to engage in illegal or unethical behavior. When producers, manufacturers, models or consumers are being exploited or treated unfairly, fashion industry has a legal and ethical responsibility to change the situation. Based on issues stated below, therefore, there is an urging need for the CSV in fashion industry. 1) First, eco-friendly issue for the fashion industry matters. The materials, transportation and production that are involved in the fashion industry all have an impact on the environment. Many synthetic materials are derived from petroleum, while many more natural materials are grown on land that could be used for food production. 2) Marketing for fashion seduces people into buying things that they don't need, rather than merely informing them of a product's availability. Advertising and fashion both encourage people to consume as much as possible. New fashions are widely advertised as better than whatever came before. 3) Protection of the fashion design covers the most frequent and important issue now. The main appeal of many fashionable accessories is the brand name. A Gucci bag can be sold for many times more than an identical bag made by a competitor. Forgers take advantage of this fact by creating cheap knock-offs and illegally adding the names of famous and expensive fashion houses. 4) Networking in the fashion industry is another focal point. To survive in a competitive field, fashion firms have to deploy their strategic networking policy in order to sustain long-term relationships with their suppliers, which means the increase of transaction-specific investments on both sides, increase of the years of relationships with suppliers, and reduction of supplier base.

• Jaekyoung Lee(Konkuk University Lawschool)