THE PUBLIC'S PERCEPTION OF LUXURY CONSUMPTION OF THE RICHES
Hae-won Chon, Sang-Min Whang
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/271803
Global Marketing Conference
2014 Global Marketing Conference at Singapore
(2014.07)
pp.1945-1949
pp.1945-1949
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Abstract
Public's perception in regards to consumption and luxury consumption of the rich were explored. As a result, it was discovered that consumption of the rich is a Korean's desire and that when they consume without having to regard money, they identify this with luxury consumption of the rich.
Author