ASSESSING CONSUMER BEHAVIOUR STUDENTS IN AUSTRALIAN UNIVERSITIES
Global Marketing Conference
2014 Global Marketing Conference at Singapore
(2014.07)
pp.1840-1851
pp.1840-1851
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Abstract
This paper contributes to a better understanding of how Australian universities assess undergraduate consumer behaviour students. The study was based on content analysis of course outlines located within the websites of 39 Australian universities. Findings have implications for educators and practitioners.
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