KOREASCHOLAR

FAST AND FURIOUS: ANALYSIS OF THE SINGAPORE AND KOREAN F1 GRAND PRIX SPECTATORS’ BLOGS

Weisheng Chiu, Ho Keat Leng
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/271826
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Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.1810-1820
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The aim of this study is to establish the activities which are relevant and meaningful to spectators of the Singapore and Korean F1 Grand Prix by examining their blogs. The results revealed the differences of major categories between Singapore and Korea.

Keyword
SingaporeF1 Grand PrixSport eventEventsCore product
Author
  • Weisheng Chiu(Yonsei University)
  • Ho Keat Leng(Nanyang Technological University)