KOREASCHOLAR

The study examines the role of blogs as a source of information about products and services to consumers. A pre-designed questionnaire was used to collect the primary data (experiences) from the respondents. Data was collected from 190 respondents residing in and around the Emirates of Sharjah and Dubai of the United Arab Emirates. The collected data was analyzed with the help of statistical tools such as averages, percentages, factor analysis, Student’s t-test and Structural Equation model. The objectives of this study were to know; · The reasons why consumers of products and services are motivated to use blogs as a source of information, · whether the consumers of products and services share their views and experiences with other bloggers and · The respondents’ future intentions towards blogging. The study revealed the following: § A majority of respondents have the motivation to blog because they are willing to receive comments on what they post about services. § The blogs were convenient to search for information about services and products. § Respondents share information through blogging. For example, they may discuss the symptoms of a disease/-disorder experienced by someone, share information about ready to cook mix products and show keen interest in spending more time blogging in the future.

• Shivakumar Krishnamurti(Skyline University College)
• Ruchi Agarwal(University Of Modern Sciences)