NEUROMARKETING INSIGHTS INTO CONSUMER PERSONALITY TYPES AND THEIR CHOICES

Katharina Kuehn

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/271883

Download

Global Marketing Conference

2014 Global Marketing Conference at Singapore (2014.07)
pp.1490-1491

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Abstract

Consumer decision making and behaviour happen largely under the radar of the conscious mind. In order to market brands and products effectively, the limbic system in the brain holds many clues as to how to segment consumers and increase impact with key target groups.

Keyword

Neuromarketing Consumer decision making Target group Consumer neuroscience Consumer's mind

Author

Katharina Kuehn(RDG Insights)

KOREASCHOLAR

NEUROMARKETING INSIGHTS INTO CONSUMER PERSONALITY TYPES AND THEIR CHOICES