KOREASCHOLAR

FASHION DESIGN AND MARKETING FOR SUSTAINABILITY AND SOCIAL CHANGE:THEORY AND PRACTICE

Leslie Davis Burns
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/271887
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Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.1473-1476
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This paper integrates scholarly work and industry practices in fashion design, marketing, and consumer behavior as the basis for presenting six principles of fashion design and marketing for sustainability and social change. Criteria for effective marketing strategies are offered.

Keyword
Fashion designMarketing strategySustainabilityConsumer behaviorSocial change
Author
  • Leslie Davis Burns(Oregon State University)