KOREASCHOLAR

A NEW PARK BASED ON NEW YORK CITY’S SUSTAINABILITY PLAN: A MARKETER’S EYE ON THE FRESHKILLS LANDFILL-TO-PARK TRANSFORMATION

Christine Vogt, David Klenosky, Stephanie Snyder, Lindsay Campbell
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/271894
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Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.1443-1448
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Marketers might find the task of gauging the public’s perceptions of a landfill-to-park transformation as one of the more challenging products to market. A current project is Freshkills Park in New York City. The theoretical approach was to test proximity and experience history with familiarity, attitude toward, and intent to visit the site.

Keyword
Landfill-to-parkNew York CitySocialEnvironmentalEconomic
Author
  • Christine Vogt(Michigan State University)
  • David Klenosky(Purdue University)
  • Stephanie Snyder(USDA Forest Service - Northern Research Station)
  • Lindsay Campbell(USDA Forest Service - Northern Research Station)