KOREASCHOLAR

DISPERSED REPUTATION – A VALUABLE BENEFIT FOR FIRMS? AN EMPIRICAL STUDY OF GERMAN DAX 30 COMPANIES

Johanna E. Eberhardt
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/271900
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Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.1429-1434
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Corporate reputation is a central source of strategic competitive advantage. So far, studies regarding this topic have solely focused on the measure’s level, disregarding heterogeneity in the ratings among constituents. This study reveals that dispersion of reputation judgments is another crucial information which has the power to drive firm value.

Keyword
ReputationDispersionHeterogeneityFirm performance
Author
  • Johanna E. Eberhardt(Ludwig-Maximilians-University)