KOREASCHOLAR

UNDERSTANDING FIRMS’ WILLINGNESS TO PARTICIPATE IN OPEN INNOVATION: EVIDENCE FROM THE BIOTECHNOLOGY INDUSTRY

Insoo Son, Jong-Ho Lee, Dongwon Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/271909
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Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.1342-1355
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study explores influencing factors for firms’ willingness to participate in open innovation. We identify commitment and trust, switching cost, and IT infrastructure as the key predecessors. The study further examines how these variables affect the firms’ participation in open innovation using datasets from the UK biotechnology industry.

Keyword
Biotechnology industryOpen innovationUKHigh-technology firmCompetitive advantage
Author
  • Insoo Son(Korea University)
  • Jong-Ho Lee(Korea University)
  • Dongwon Lee(Korea University)