KOREASCHOLAR

DON'T GIVE ME ATTITUDE: HOW CAN MARKETERS BRIDGE THE ATTITUDE-BEHAVIOR GAP IN ETHICAL CONSUMER BEHAVIOR?

Alexei Gloukhovtsev, Antti Vassinen, Pekka Mattila
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/271913
Download
Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.1322-1337
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The study tests a theoretical framework for examining the consumer decision-making process with regards to ethically questionable behavior. The results indicate that subjective norms, perceived behavioral control and self-efficacy are significant predictors of consumer intentions to engage in ethically questionable behavior. Attitude was not found to be a significant predictor.

Keyword
Theoretical frameworkSubjective normConsumer interestEthical productConsumer behavior
Author
  • Alexei Gloukhovtsev(Aalto University School of Business)
  • Antti Vassinen(Aalto University School of Business)
  • Pekka Mattila(Aalto University School of Business)