KOREASCHOLAR

SIMPLE LIFE (CHANG UCCHIN MUSEUM OF ART)

Yujin Chang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/271923
Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.1289-1290
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Chang Ucchin Museum of Art (CMA) is established by the financial support of the National Government in tribute to the memory of work and spirit of Ucchin Chang who is one of the most distinguished artists in the period of the modern Korean art history. CMA aims at exhibit, research his work and data that contributes to the following young generations for advancement of Korean modern art. Chang Ucchin Musem of Art admires the spirit of Ucchin Chang that pursuits an ideal inner world. CMA studies Korean Contemporary Art through the special exhibition by the next generation artist whose work is related to the spirit of Ucchin Chang. In addtion, CMA sets the goal for becoming a civic art museum to breathe with public and the community closely through various exhibitions, educational programs and art studio that nurtures the next generation artist. The architecture of Chang Ucchin Museum of Art is regarded as another art work that starts from the fundamental concept of house rooms where the spirit is born and grown, the space where the rooms gathers altogether like in a Korean traditional house – Hanok and – that embraces the surroundings around it. In Chang’s paintings, in general, the most appearing and very familiar objects on can-vas, such as child, bird, animal, tree and sun&moon are indeed, always with us and all harmonizes together like a natural and rural landscape living in our mind without any disturb. The art works, people, nature around the Art Museum are also the ‘neighbor’ and they create in terms of a new ‘space-relationship’ in Chang Ucchin Art Museum. The architecture designed by Chae-Pereira (Songhee Chae, Laurent Pereira) after he got inspired from imagination of Chang’s painting and won KimSwooGeun Architect Prize of 2014 (most renowned Architect Price in Korea)with it recently.

Author
  • Yujin Chang(Chang Ucchin Foundation)