KOREASCHOLAR

MASSTIGE, MASSLUXE AND MASSCLUSIVITY: CONSUMER RESPONSES TO THE USE OF GUEST FASHION DESIGNERS AS A CO-BRANDED MARKETING STRATEGY

Anne Peirson-Smith

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/271929

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Global Marketing Conference

2014 Global Marketing Conference at Singapore (2014.07)
pp.1247-1256

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

Global fashion brand Brand marketing Brand ethos Co-branded Marketing strategy

Author

Anne Peirson-Smith(City University of Hong Kong)