KOREASCHOLAR

SOCIAL SUSTAINABILITY IN ARCHITECTURE SOCIAL ALGORITHMS

Jooeun Sung, Soomeen Hahm
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/271940
Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.1227-1228
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Megacities in Asia such as Seoul, Tokyo, Singapore is modern and historical at the same time. Although technologically developed and highly urbanized, these megacities’ urban fabric and life-style heavily rely on human scale – the software of the urban – as its main shaping force. This interesting mixture and contrast is what gives this city its unique characteristics. It is very motivating to find out how the software – human, community & social aspects of everyday life, rather than hardware of the city – built environment itself, drive the evolution of Seoul to such high degree. Through continuous research and workshops, the software part of the city is investigated and the lowest level elements in urban fabrication - human are looked at in two distinguish methods; computational and analogue. Differences and similarities between them are questioned, by investigating the contrast between digital and physical, virtual and actual in the thinking process. The study looks at the formation of urbanism and architecture on the level of local communities, mapping the social data, and trying to approach this idea in multiple level and perspectives.

Author
  • Jooeun Sung(Yonsei University)
  • Soomeen Hahm(Zaha Hadid Architects)