KOREASCHOLAR

Educational robots are used to teach skills in problem-solving, cooperation, logical thinking, and computer programming. Diverging from mundane classroom studies, robots can be used effectively to develop children’s study habits and encourage creativity and imagination. Although students and parents are showing increasing interest in robot education, it has not been widely commercialized in the student education market because parents find it too costly. This research focuses on the robot education industry and strives to develop a 1) customized education program that alleviates parents’ resistance to the financial burden and a 2) marketing strategy to enhance customer satisfaction and loyalty for sustainable growth in the robot education industry. The study shows that the industry must first understand students’ and parents’ needs and wants and then develop customized service packages for each client type. Continual improvement is key for achieving customer satisfaction, providing differentiated service, and consolidating the service with teacher education. It is essential that children show that they are achieving and that they are satisfied if companies are to maintain customers and attract new business. Also, if children are enthusiastic about robot education, their parents will be more willing to finance such programs. Therefore, robot education companies must increase customer satisfaction by increasing the quality of robot education through home visitation and instruction delivered through education centers.

• Sunji Jang(Changwon National University)