KOREASCHOLAR

DOES VISITORS’ MEMORY MATTER? THE APPLICATION OF AN EXTENDED MEHRABIAN AND RUSSELL MODEL TO CONSUMERS’ EVENTS: THE CASE OF ARMADA

Aikaterini Manthiou, Kafia Ayiadi, Seonjeong (Ally) Lee, Liang (Rebecca) Tang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/271970
Download
Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.1114-1119
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

We aimed to extend the Stimulus–Organism–Response framework. Atmospherics and staff service were evaluated as stimulus impacting attendees’ social/self concept and memory (organism), and further leading to behavioral intention (response). Memory is not only an effective predictor of behavioral intention but also mediates the social/self concept value and behaviors.

Keyword
Stimulus–Organism–ResponseConsumerLocal communitiesMehrabian–Russel modelConsumption experience
Author
  • Aikaterini Manthiou(NEOMA Business School)
  • Kafia Ayiadi(NEOMA Business School)
  • Seonjeong (Ally) Lee(Kent State University)
  • Liang (Rebecca) Tang(Iowa State University)