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DETERMINANTS OF DUAL DISTRIBUTION CHANNELS
Hidesuke Takata, Satoshi Ishikawa, Yuji Kubota, Tetsuo Horiguchi
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/271971
Download
Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.1109-1113
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
Dual distribution channels
Asset specificity
Behavioral uncertainty
Transaction frequency
Market orientation
Ambidexterity strategy
External environment
Author
Hidesuke Takata(Keio University)
Satoshi Ishikawa(Keio University)
Yuji Kubota(Keio University)
Tetsuo Horiguchi(Keio University)