THE POPULARITY OF ONLINE CONTENTS
Hikaru Yamamoto, Naohiro Matsumura
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/271981
Global Marketing Conference
2014 Global Marketing Conference at Singapore
(2014.07)
pp.1059-1071
pp.1059-1071
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Abstract
In this paper, we explore the popularity of contents at social curation sites. More specifically, we evaluate an article’s popularity at a given point in time and enduring popularity. The results of analyses demonstrate that the amount of content in an article and the initial page views positively affect the page’s popularity. However, an excess amount of content has a negative effect on outbound traffic. Finally, we find that a within-site bookmark prolongs the life of an article.
Author