KOREASCHOLAR

HOW EMERGING MARKET INVESTORS VALUE COMPETITORS’ BRAND EQUITY: A STUDY ON THE SPILLOVER OF BRAND CRISIS IN CHINA’S FINANCIAL MARKET

Peng Zou, Guofeng Li
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/271987
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Global Marketing Conference
2014 Global Marketing Conference at Singapore (2014.07)
pp.1024-1028
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Customer equityValue equityRelationship equityBrand equityDriver of customer equity
Author
  • Peng Zou(Harbin Institute of Technology)
  • Guofeng Li(Harbin Institute of Technology)