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20, 30대 여성을 타겟으로 하는 국내 어패럴 프린트 디자인 분석 - 2010년부터 2013년까지 트렌드를 중심으로 - Analysis for target age 20' & 30' women's apparel print design - Revolve around trend from 2010 to 2013 -

임소영, 서은영, 김민정, 박선경
  • 언어KOR
  • URLhttp://db.koreascholar.com/Article/Detail/278312
복식문화연구 (服飾文化硏究)
제22권 제3호 (2014.06)
pp.481-502
복식문화학회 (The Costume Culture Association)
초록

This study intended to identify the relationship between textile print designs for local apparel, and fashion trends. This was achieved by extracting trend key words and analyzing apparel textiles. The fashion trends and print trends from the 2010S/S season to the 2013F/W season as projected by two trend forecasters, the Samsung Fashion Institute and First View Korea, were extracted for a comparative analysis. In terms of clothing patterns, a total of 1,582 print designs purchased by local apparel brands targeting women in their 20s and 30s from print design companies including Italy's NEWAGE, MyDesign and England's Pattern, were analyzed. After classifying the designs according to the trend key words which had been extracted, the demands by season, trend dependency, and design preferences were analyzed to produce the following results. The major key words for textile print designs from the 2010S/S season to the 2013F/W season were Check & Stripe, Flower, Geometric, Natural, Ethnic, and Graphical. Patterns corresponding to those design key words were more prominent in recent designs. Considering the trends by season, the designs presented in the F/W season were found to be more likely to correspond to the trend key words than those in the S/S season. A general preference for nature-inspired designs was also found in the local print market.

저자
  • 임소영(국민대학교 테크노디자인전문대학원) | Im, So Young
  • 서은영( 국민대학교 테크노디자인전문대학원) | 서은영
  • 김민정( 국민대학교 테크노디자인전문대학원) | 김민정
  • 박선경( 국민대학교 의상디자인학과) | 박선경