KOREASCHOLAR

The purpose of this study was to investigate the differences in the dissatisfaction with and design preferences for mountain gear among the segments divided by specialization activity-pursued for recreational mountaineering. Data were collected by questionnaire survey from 900 subjects with the experiences of mountaineering and purchasing mountain gear in the past year, and 891 were used for the data analysis. The results of the study were as follows: Three factors were formulated based on mountaineering specialization activity-pursued: expertise-pursued mountaineering, mountaineering with psychological attachment and activity-oriented mountaineering. Four segments were identified based on the specialization activity-pursued: the emotionally-committed, the continuously-participated, the expertise-pursued, and the passively-participated. Significant differences were found in dissatisfaction with and design preference for mountain gear among the segments. The expertise-pursued tended to be more dissatisfied with color and fabric than the others, and preferred various mountain gear design of shape, color combination and construction line. On the other hand, the passively-participated tended to prefer simple and comfortable style with solid color and simple color combination.

 Abstract  I. Introduction  II. Review of Literature   1. Specialization activity pursuit in mountaineering   2. Dissatisfaction with mountain gear   3. Design preference for mountain gear  III. Methods   1. Research questions   2. Measurements and data analysis   3. Data collection  IV. Results   1. Factor analysis of mountaineering specialization activity pursued   2. Cluster analysis of mountaineering specialization activity pursued   3. Demographic characteristics of respondents   4. Dissatisfaction with design details for different items   5. Design preferences for different items  V. Conclusion  References

• 한희정(계명대학교 패션디자인과) | Han, Heejung
• 김미숙( 경희대학교 의상학과) | 김미숙