KOREASCHOLAR

The purpose of this research is to study the evolution of the price of Burgundy wines and to try to identify the reasons for such an evolution. Land prices, rent prices and wine prices in Burgundy will be analysed over the last decades. In terms of results, the price of wine in Burgundy has been observed to rise drastically in recent years as well as the evolution of land and rent prices. A better comprehension of price variations could help wine companies manage their long term profitability, especially if land were considered as an investment (and therefore, part of the company). As a recommendation, marketing tools but also training should be used by craftsmen to build, promote and distribute strong brands in order to remain on the market but also to attract major agents and importers and be distributed worldwide.

• LECAT Benoît(Burgundy School of Business, France)
• CHAPUIS Claude(Burgundy School of Business, France)
• BROUARD Joelle(Burgundy School of Business, France)
• BIZOT Jean-Yves(Université de Bourgogne, France)