KOREASCHOLAR

CONCEPTUALIZING ‘COUNTRY-OF-INGREDIENT-AUTHENTICITY’ OF LUXURY BRANDS

Zahirah Zainol, Ian Phau, Isaac Cheah, Michael Lwin
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/298799
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.858-872
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The study investigates the influence of “country of ingredient authenticity” towards product and brand evaluations of luxury brands and ultimately how these constructs influence the willingness to buy and recommend luxury brands.

Keyword
COOluxury brandsmade in Chinabrand evaluationhandmade
Author
  • Michael Lwin(Curtin University, Australia)
  • Isaac Cheah(Curtin University, Australia)
  • Ian Phau(Curtin University, Australia)
  • Zahirah Zainol(Curtin University, Australia)