KOREASCHOLAR

MANAGING COUNTRY-OF-ORIGIN EFFECTS FOR LUXURY BRAND BUILDING IN CHINA

Klaus Heine, Michel Phan, Monia Massarini, Jiaxun He
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/298819
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.804-809
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
country-of-originyoung emperorsChinese brandWestern companymulti-cue studies
Author
  • Klaus Heine(EMLYON Business School, Shanghai Campus, China)
  • Michel Phan(EMLYON Business School, Shanghai Campus, China)
  • Monia Massarini(University of Udine, Italy)
  • Jiaxun He(East China Normal University, China)