KOREASCHOLAR

PASTA ‘MADE IN TUSCANY’: TRACEABILITY AND SUSTAINABILITY AS MARKETING STRATEGY

Ada Baldi, Marco Mancini, Anna Dalla Marta, Simone Orlandini
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/299011
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.685-689
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This paper presents the case study of the Tuscan growers pasta, an example of linkage between people, territory, environment and food. The use of new technologies for agronomic management, cultivation protocols, and a food supply chain agreement guarantee high quality, traceability and sustainability from field to package, representing an innovative marketing strategy.

Keyword
Made in ItalyCountry of originEnvironmental impactFood supply chainDurum wheat.
Author
  • Ada Baldi(University of Florence, Italy)
  • Marco Mancini(University of Florence, Italy)
  • Anna Dalla Marta(University of Florence, Italy)
  • Simone Orlandini(University of Florence, Italy)