KOREASCHOLAR

DO CUSTOMERS REALLY GET WHAT THEY WANT? : CONSUMER PERCEPTION AND PREFERENCE FOR ADVERTISING OF FUNCTIONAL CLIMBING WEAR IN KOREA

Shinjung Yoo, Xin Liu
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/299021
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.675-676
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
advertisementfunctional clothingsatisfactionconsumer perceptionfunctional information
Author
  • Shinjung Yoo(Kyung Hee University)
  • Xin Liu(Kyung Hee University)