FORMATIVE ELEMENTS OF THE KOREAN IMAGE
Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence
(2015.06)
pp.622-624
pp.622-624
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Abstract
This paper analyzes the formative elements of the Korean image and presents the means of development for modern fashion culture products that use the Korean image. The concept, type, and real state of modern fashion culture products were examined, with a focus on academic journals, advanced research, and internet sites. Fashion culture products can promote the Korean image to the world by securing national identity and enhanced image.
Author