KOREASCHOLAR

TRANSFORMABLE GARMENT: SUSTAINABLE FASHION AND MASS CUSTOMIZATION

Minjie Gong, Osmud Rahman
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/299090
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.523-537
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The purpose of this research is to enhance sustainable outcomes as well as to understand the Chinese consumers’ needs by focusing on transformable design. In this study, mass customization and co-design were discussed. One-on-one interviews and online surveys were employed to capture both fashion experts’ and consumers’ opinions toward transformable design through customization.

Keyword
Chinese consumersustainable outcomedesign processtransformable designgarment
Author
  • Minjie Gong(Ryerson University, Canada)
  • Osmud Rahman(Ryerson University, Canada)