LUXURY FASHION BRANDS AND AFFLUENT CUSTOMERS- APPLICATION OF AN EXTENDED MEHRABIAN-RUSSELL MODEL TO FLAGSHIP STORES
Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence
(2015.06)
pp.517-520
pp.517-520
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Abstract
The purpose of this paper is to examine affluent consumers’ emotions and loyalty toward luxury fashion brands’ flagship stores. A total of 138 participants were recruited. The results show product quality and other customers’ behaviors are the two factors that can affect affluent customers’ positive and negative emotions.
Author